Fonterra's leading dairy foodservices segment, Anchor Food Professionals celebrates the festive season with a lot of cheesiness by elevating the pleasures of pizza to a whole new level.
Speaking at the unveiling of the second PizzArt campaign in Penang recently, Director of Anchor Professionals Malaysia, Ms Linda Tan spoke about how the brand taps into their New Zealand-based research and going beyond their role as consultants to their partner restaurants and clients.
She added that the team is always ready to take up the challenge of drawing inspiration from worldwide trends and adapting them locally to help our partners stay ahead of the culinary curve, using only the best dairy by Anchor. With AFP's New Zealand based research and expertise, the team is able to help them achieve a competitive edge.
She added that the team is always ready to take up the challenge of drawing inspiration from worldwide trends and adapting them locally to help our partners stay ahead of the culinary curve, using only the best dairy by Anchor. With AFP's New Zealand based research and expertise, the team is able to help them achieve a competitive edge.
First stop in Ipoh food trial at Food & Desire
"We want to excite the market and take the enjoyment of pizza a notch up by infusing global food trends into local favourites. This round we are working with 18 outlets in Peninsula Malaysia and East malaysia.
She added, "These inventive pizzas under PizzArt were conceptualized and created by our own Anchor Food Professionals' Hot Cooking Chefs. These pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens."
This second PizzArt campaign follows the huge success of the first PizzArt campaign, which was carried out nationwide from May to October 2017.
Ever since its rebranding launch in August 2016, Anchor Food Professionals have been actively working alongside customers to bring business and product solutions that answer questions such as improving profitablity and reducing waste.
PizzBurger
This PizzaArt campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favourites. With the meat-endowed-cheese-oozing PizzaBurger as one of its main attraction, the other four pizza inventions created by Anchor Food Professionals include an ambitious all-meat-based UltiMeat Pizza, a spin on Chicago's authentic Deep Cheese Pizza, a hearty Cheese Pretzza as well as delicate Pizza Rolls.
Ever since its rebranding launch in August 2016, Anchor Food Professionals have been actively working alongside customers to bring business and product solutions that answer questions such as improving profitablity and reducing waste.
Among their previous innovative campaigns that have made waves in the local F&B scene include Anchor's Say Cheese and Anchor Travel Cake.
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| The RockStar RM 29.90+ Handcrafted gourmet burger with cheezy-oozy sauce. |
2nd stop in Ipoh food trial at Mustard Sandwich House
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| UltiMeat Pizza Ambitious all-meat-based Pizza |
The meat-filled Cheese Pretzza, as the name suggests, incorporates Anchor Cream Cheese, Anchor Shredded Mozzarella Cheese, Anchor Colby and Cheddar Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.
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| Fresh Blended Lemonade - RM 14.00 |
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| Soy Milk with Chia Seed - Rm 6.00 |
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| illy Coffee - Cafe Latte - RM 10.00 |
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| Spicy Aglio Olio Prawns - RM 24.80 Spaghetti sautee garlic, basil leaves, Anchor parmesan cheese, lemon juice, ebiko & chili flakes |
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| Wild Mushroom Soup with Truffle Oil - RM 12.00 |
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| UltiMeat Pizza food eating competition |
UltiMeat Pizza food eating competition winner
