Sungei Wang Plaza “Moonlit Blossom Lantern Parade” Concludes Successfully As Thousands Light Up Bukit Bintang on the Eve of Malaysia Day
Kuala Lumpur, 15th September 2024 – Sungei Wang Plaza’s annual Lantern Parade, one of the most anticipated Mid-Autumn celebrations, once again illuminated the streets of Bukit Bintang. This is the 8th year we celebrate Moon Cake Festival here. The event not only celebrated the Mid-Autumn Festival but also set the stage for the upcoming Malaysia Day. The grand event, held on 15th September 2024, was officially launched at 7:30 PM by Yang Berusaha Mr Samuel Lee, Deputy Director General (Promotion), Malaysia Tourism Promotion Board.
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Speaking at the event, Mr. Joseph Teo, General Manager of Sungei Wang Plaza, shared: “This marks our 8th edition and 10th year of organizing the Lantern Parade, which is also the largest lantern parade in Bukit Bintang. As our theme, ‘Moonlit Blossom, A Lunar Reunion’, we welcome everyone back to the familiar Sungei Wang Plaza, where it feels like home, sharing the warmth of Mid-Autumn family reunions while embracing the traditional essence of the festival."
The evening's highlight was an exhilarating performance by BSY Cultural Arts, featuring 40 Oriental drums that echoed through the air, followed by a breathtaking fireworks display illuminating Bukit Bintang’s night sky in celebration of the Mid-Autumn Festival and Malaysia Day.
Thousands of attendees joined the lantern parade, led by over 30 lion dance troupes and a mesmerizing LED dragon, creating a dazzling spectacle as they paraded through the streets. More than 1,000 lanterns and Malaysian flags were distributed, inviting shoppers and tourists to light up Bukit Bintang and celebrate Malaysia’s vibrant multicultural heritage.
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Furthermore, this year’s celebration was packed with exciting activities. The all-day event at Sungei Wang Plaza featured interactive games, festive performances, craft workshops, lucky draws, free giveaways, and more. Celebrities from 8TV, including Owen Yap, Gary Yap, Ching Yee, Natalie Xiao Yu, Orange Tan, Rickman Chia, Charlotte Seow, Victoria Ng, Yee Jie, Houson Ng, as well as Eight FM announcers Kyan and Ke Qing, along with Diorlying & Go Hell Holiday, also made special appearances, joining in the parade, playing games, and giving away gifts.
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In addition, last year's Mid-Autumn Fun Under The Moon Lantern Parade earned Sungei Wang Plaza the Silver Award for PPK Malaysia's “Best Experiential Marketing Awards 2023 – 2024”. An Award presentation was held before the launch and Mr Joseph noted, "We are deeply honoured by this recognition within our industry, and we are thrilled to share this joy with our partners, tenants, and shoppers this year on our stage."
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The Moonlit Blossom Lantern Parade was proudly presented by Sungei Wang Plaza, with strong support from the Ministry of Tourism, Arts and Culture Malaysia and Tourism Malaysia. 8TV served as the media partner, with Eight FM as the official radio station and AirAsia Ride as the official ride service. Event partners included JUMPA, KL Hop On Hop Off, and BSY Cultural Arts, with sponsorship from Magnum, Cuckoo, Wonderlab, The Batik Shop, Taste of Asia, Mixue, HWC Coffee, Beryls Chocolate, and Saudi Burger.
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For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.
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About Sungei Wang Plaza
Sungei Wang Plaza positions itself as a beauty and experiential shopping hub in the heart of Kuala Lumpur with a variety of choices in Optical Services & Products, Boutique Fashion & Fashion Accessories, Hair Salon, Beauty Salon, Manicure & Pedicure, Beauty Products, Athleisure, Entertainment, Digital Lifestyle, Toys & Hobbies, Art & Craft and Specialty Stores. The mall has an aggregate retail floor area of approximately 800,000 square feet (sq. ft.) and key anchor tenant include Giant Supermarket, JUMPA@Sungei Wang, Blastacars, Camp5, MR. DIY and Mega Star Arena Kuala Lumpur. Mega Star Arena Kuala Lumpur is a 5,000-capacity concert hall seamlessly integrated into the mall, captivating audiences with exceptional world-class concerts and events, solidifying its position as a vibrant hub within Bukit Bintang.
Sungei Wang Plaza has received many local and international awards and accolades over the years, including the Leading Brand in Strata Title Mall awarded by The ASEAN Master Class Award in December 2023, the winner of the Best Managed Sustainable Property in the Retail category (10 years and above) awarded by The Edge Malaysia in July 2023, The BrandLaureate BestBrands Awards 2021-2022, Nation's Pride Brand of the Year in Nation's Most ICONIC & Renowned Mall, Kuala Lumpur Mayor’s Tourism Awards 2011 Award for Excellence in Shopping Mall Category and the prestigious FIABCI Prix d'Excellence under the Special Award (Retail Properties Category) in 1996.
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