Wednesday, 2 August 2017

CHERAS LEISUREMALL BRINGS ANIMAL SAFARI TO LIFE WITH THE BIGGEST CRAYON MOSAIC IN MALAYSIA

Sparking creativity and community engagement in partnership with Crayola Malaysia to raise awareness on animal welfare issues 

 The Malaysia Book of Records certificate presentation to Cheras LeisureMall for 'Biggest Mosaic Made of Crayons', measuring 10.28 metres in length and 6.97 metres in width.
(From left to right) Muhammad Shukri Bin Hairon Nahar, Research Analyst, Malaysia of Book of Records, Chew Hwei Yeow, Chief Operating Officer, Property Division, PPB Group Berhad, Esther Chiok, Manager, Marketing & Promotion (Retail), Property Division, PPB Group Berhad
and Anthony Chan, Marketing Director, Essential Blitz Sdn Bhd (Crayola Malaysia).

Animals are ‘alive’ and seen ‘roaming free’ on a giant safari mosaic made of recycled crayons in Cheras LeisureMall! In conjunction with its Animal Tales fundraising program, Cheras LeisureMall, in partnership with Crayola Malaysia, are attempting to create the ‘Biggest Mosaic Made of Crayons’ for the Malaysia Book of Records, as well as the Guinness World Records – all for the monumental cause of increasing awareness on animal welfare issues.

Mock cheque presentation to SPCA Selangor. 
(From left to right)  Beatrice Chan, SPCA Committee Member, MARCOM, 
Esther Chiok and Chew Hwei Yeow.

 Working closely with the Society for Prevention of Cruelty to Animals (SPCA) Selangor, the beneficiary of this initiative, the giant mosaic also seeks to encourage and instill compassion, respect, and empathy towards animals, so that all living creatures may live together in harmony. The initiative garnered tremendous support from the community, as Cheras LeisureMall managed to raise RM22,500 from the fundraising drive, and PPB Group Berhad (the management of Cheras LeisureMall) will contribute an equivalent amount to channel a total of RM45,000 to SPCA Selangor.
 The unveiling of the  ‘Biggest Mosaic Made of Crayons’ in Malaysia.
 VIPs accompanied by kids in animal costumes.
(From left to right) Esther Chiok, Manager, Marketing & Promotion (Retail),
Siti Hajar Johor, Research Journalist & Administration Executive, Malaysia Book of Records, Tan Chee Leng, Senior Financial Controller, Property Division, PPB Group Berhad, Beatrice Chan, artiste Crystal Lee, Chew Hwei Yeow, Muhammad Shukri Bin Hairon Nahar, Research Analyst, Malaysia of Book of Records,Anthony Chan and Lim Siew Yee, Head of Development & Planning, Property Division, PPB Group Berhad

 

Artistically constructed at Level 2 Cravings Lane, Cheras LeisureMall, shoppers will be captivated by a giant mosaic depicting a harmonious group of animals living in the wild, measuring 10.28 metres in length and 6.97 metres in width. 

Official measurement and evaluation by
MBR officers: Siti Hajar Johor and Muhammad Shukri Bin Hairon Nahar.

Brought to life with 3 tonnes of recycled crayon pieces and 2,270 mini mosaics, the masterpiece is a result of a community engagement initiative, whereby more than 2,000 participants of all walks of life – from as young as a 4-year old child to an 80-year old participant – who came together through a common passion for animal welfare issues.


Held from 15 – 31 July 2017, participants had the opportunity to build mini mosaics using recycled Crayola crayon pieces with a participation fee of RM10 each. The mini mosaics were then combined and repurposed to create the ‘Biggest Mosaic Made of Crayons’, which became an iconic showpiece at Cheras LeisureMall to raise public awareness about animal protection and conservation.


“We’ve always wanted to extend our support for animal welfare, and we believe an important cause like this deserves activities that will bring lasting impact. This is why we partner with Crayola Malaysia and SPCA Selangor to bring the ‘Biggest Mosaic Made of Crayons’ in Malaysia. Not only will it offer a great experience to our customers, we hope to instill greater awareness on the importance of humane treatment to animals,” said Chew Hwei Yeow, Chief Operating Officer (Property Division), PPB Group Berhad during the event.

Participants of all walks of life came together participated in Cheras LeisureMall's attempt to create
 'Biggest Mosaic Made of Crayons'.

“Animal welfare is a cause which requires continuous support and awareness; we are glad and grateful to see organisations like Cheras LeisureMall extending their helping hand and exploring creative ways to spread this very important message. The funds raised will go towards the Humane Education that


SPCA does to help promote kindness to animals, and we would like to invite everyone to come enjoy this beautiful masterpiece, and do our part in protecting the welfare of animals,” said Christine Chin, Chairman for the Society for Prevention of Cruelty to Animals, Selangor.


Cheras LeisureMall was awarded the ‘Biggest Mosaic Made of Crayons’ in Malaysia by the Malaysia Book of Records (MBR) upon the evaluation by MBR representatives at the kick-off event. Both Cheras LeisureMall and Crayola Malaysia are also in the midst of submitting for the Guinness Book of Records’ accreditation. The giant mosaic will be on display at Cheras LeisureMall for public viewing.


Animal Tales Fundraising Program is Cheras LeisureMall’s maiden animal welfare-driven initiative aimed at championing the noble cause of animal conservation and protection. It is also aligned with Cheras LeisureMall’s commitment to promote community-driven activities by contributing and engaging with the communities in which the company operates, and with the society at large.

Group photo with MBR officers, supporting partners and staff.

“We would like to express our sincere gratitude to our tenants and working partners for their continuous support towards this charity event, which signifies the fundamental importance of a caring corporate citizen that is constantly giving back and aiding those in need,” Chew added.


For more information, kindly call 03-9132 2386, or
visit the Cheras Leisure Mall Facebook page

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