Indulge in Chinese New Year Dishes for Good Luck and Health with Philips

Philips Airfryer with New TurboStar Technology

Indulge in Chinese New Year Dishes for Good Luck and Health with Philips

Enjoy more ‘fatt’ with less fat as you usher in the Year of the Rooster with delicious healthy food thanks to Philips

Alce Nero organic cooking ingredients

Rich in tradition, family gatherings and good food, Chinese New Year is something many Malaysians look forward to every year. As many prepare to welcome the Year of the Rooster, it is time to fill the dining table with traditional Chinese New Year dishes to usher in more “fatt” with less fat with the help of Philips.

Philips products trainer guiding participant the right way of handling the airfryer.

Deciphering the meanings of the dishes at the annual Chinese New Year dinner is like a treasure hunt. Each individual dish is steeped in tradition and is a homonym for a particular wish for the year to come.

(Left to right) Marketing Manager for Kitchen Appliance in Philips Malaysia Ms. Kong Puey Yoon, 

Lucky draw winner Ms. Jane Chua.

Among the must-have dishes at the table are fish to signify abundance, spring rolls and dumplings to represent wealth, tang yuan also known as sweet rice balls for family togetherness, and oranges, tangerines and pomelos for fullness and wealth.

Team performance winner group photo with the judges.

As significant as each dish is, it is also important to remember that cooking methods have health consequences. For example, consuming too much oily fried food is bad for the heart. This Chinese New Year, Philips Malaysia is collaborating with celebrity Chef Amy Beh and Feminine magazine to introduce the healthier versions of several familiar traditional dishes made using the Philips Airfryer with new TurboStar technology.

Cooking demonstation by Amy Beh

“Chinese New Year is a time for families and friends to gather and spend quality time with each other, while wishing each other prosperity and a good year ahead. The annual Chinese New Year reunion dinner with its menu of traditional Chinese dishes is especially significant for all generations of the family. However, those that are health conscious may be concerned that traditional Chinese dishes are often saturated in oil and unhealthy fats,” said Muhammad Ali Jaleel, Chief Executive Officer of Philips Group of Companies in Malaysia. “Philips is dedicated to improving people’s lives through meaningful innovation, and this includes innovating convenient and time-saving appliances that help consumers prepare healthier meals.

For Chinese New Year, we are collaborating with Chef Amy Beh to demonstrate how familiar Chinese dishes such as spring rolls and steamed chicken can be recreated with a healthier twist without compromising on taste using the Philips Airfryer equipped with new TurboStar technology.”

Now armed with TurboStar technology, the Philips Airfryer TurboStar is the latest in the Philips range of airfryers that helps consumers lose the oil but not the taste when cooking. From roasted pork to steamed chicken and spring rolls, the Philips Airfryer can help with the preparation of a complete Chinese New Year dinner for the coming Year of the Rooster.

Philips Airfryer TurboStar
Featuring a more compact design without compromising on capacity, the latest addition to the Philips Airfryer range continues to offer great tasting fried food cooked with up to 80% less fat. Not only is the new Philips Airfryer space-saving, but it is also time-saving as pre-heating is no longer needed. It comes equipped with Philips TurboStar technology that enables users to fry with little or no oil and produce food that is crispy on the outside and tender on the inside. The TurboStar technology also cooks fried food 50% more evenly and faster with no turning needed.

In conjunction with Chinese New Year, Philips has released a limited edition red Philips Airfryer (HD9623/31) to liven up the kitchen with the festive colour.

The Philips Airfryer is also available in digital versions (HD9640 at RRP RM1,399 and HD9643 at RRP RM1,499)

Availability
The Philips Airfryer with TurboStar technology is available at any Philips authorised retailer nationwide, at the Philips Brand Store in Publika Shopping Gallery Kuala Lumpur and Sutera Mall Johor Bahru and the Philips Experience Store in Bayan Lepas, Penang.

It is also available online at the Philips Official store on www.blip.my or
Lazada on http://www.lazada.com.my/philips-official-store